Courrèges Expands Retail Footprint with New Marais Flagship

Courrèges, Retail Expansion, Paris Fashion Week, Marais District, Flagship StoreCourrèges, the iconic French fashion brand, is set to celebrate the opening of its second store in the Marais district of Paris during Paris Fashion Week Men's. The new flagship store, designed by Belgian architect Bernard Dubois, promises to be a unique and immersive experience for fashion enthusiasts and loyal Courrèges customers alike.

Unveiling the Future of Courrèges: A Retail Revolution in the Heart of Paris

Celebrating the Brand's Resurgence

After a successful year that saw the brand double its revenues, Courrèges is poised to expand its retail presence with the opening of four directly operated stores in 2023, bringing its total network to 10 boutiques. The new Marais store, located in the former post office on Rue des Francs-Bourgeois, is a testament to the brand's growing ambition and its commitment to providing a seamless shopping experience for its customers.

The Marais store is designed to be both a satellite and an evolution of the brand's historic flagship on Rue François Premier, which was refurbished in 2020. With its arched alcoves, white flooring, mirrored walls, and club-inspired spotlights, the high-ceilinged space is poised to become a new destination for fashion enthusiasts in the heart of Paris.

Courrèges chief executive officer Adrien Da Maia expressed the brand's excitement about the new store, stating, "This store will carry fast-growing categories like accessories and men's. It reflects the work we've been doing on the brand and will allow more people to experience the new Courrèges, because it's a street with very high traffic and great visibility."

Embracing the Diverse Community of the Marais

The new Courrèges store is designed to celebrate the vibrant and diverse community of the Marais district. According to the brand, the space is intended to reflect "historical landmarks, art venues and queer underground," catering to the eclectic mix of residents and visitors that make the Marais a cultural hub.

Creative director Nicolas Di Felice, known for his love of rave parties, has infused the store's design with a sense of energy and inclusivity. The space is envisioned as a gathering place for the community, where fashion, art, and nightlife intersect to create a truly unique shopping experience.

The brand's commitment to the Marais community is further demonstrated by the exclusive event planned for the store's opening. Photographer Mark Borthwick will be on-site to sign limited-edition prints of outtakes from the look books he shot for the brand's spring 2025 men's collection and women's pre-collection, providing a unique opportunity for fashion enthusiasts to connect with the creative process behind Courrèges' latest offerings.

Expanding the Courrèges Footprint Globally

The opening of the new Marais store is just one part of Courrèges' broader expansion strategy. In addition to the four new stores planned for 2023, the brand is also set to unveil its first U.S. West Coast location at the South Coast Plaza center in July, as well as open stores at the Shinsegae Centum City department store in Busan, South Korea, and at Printemps in Paris, both by the end of August.

This global expansion reflects the growing demand for the Courrèges brand, which has been buoyed by critically acclaimed collections that are now carried by leading retailers around the world, including Bergdorf Goodman and Maxfield in the U.S., Dover Street Market in Japan and China, Galeries Lafayette and Le Bon Marché in France, and Harvey Nichols in the U.K. and Dubai.

With the new Marais store serving as a flagship for the brand's evolving retail strategy, Courrèges is poised to captivate fashion enthusiasts and cement its status as a true icon of French style and innovation.