Music video-sharing app Popster uses generative AI and lets artists remix videos

2024-07-03
Music video-sharing app Popster uses generative AI and lets artists remix videos

Popster's AI-Powered Music Revolution: Unleashing Creativity and Collaboration

In the ever-evolving landscape of music streaming and creation, Popster, a social music-sharing app, is making waves with its latest innovations. Embracing the power of artificial intelligence (AI), Popster is introducing two groundbreaking features: an AI-powered image generator for cover art and a collaboration capability that allows artists to remix each other's songs. These advancements aim to propel Popster's growth and solidify its position as a premier destination for music enthusiasts and creators alike.

Empowering Artists with AI-Driven Creativity

Unleashing Artistic Expression with AI Image Generation

Popster's new "Albums" feature, powered by OpenAI, is a game-changer for artists seeking to elevate their visual branding. By simply entering a prompt, users can generate captivating images that can be seamlessly overlaid on their short-form videos. This AI-driven tool not only streamlines the creative process but also adds a layer of sophistication to the artist's overall presentation. With the ability to experiment with various visual styles and concepts, new and emerging artists can now introduce their music to the world with a polished and visually striking presence.

Collaborative Remixing: Popster's Take on TikTok's "Stitch" and "Duet"

Recognizing the power of collaboration in the music industry, Popster has introduced its "Mashup" feature, which takes inspiration from TikTok's popular "Stitch" and "Duet" tools. This innovative functionality allows artists to create remixes and collaborate with other creators seamlessly. Users can now click the "Mashup" button on another artist's video and record their own contribution, which will be displayed side-by-side, enabling a dynamic and interactive music-making experience.

Harnessing AI for Audio Enhancement and Beat Generation

Popster's AI-powered features extend beyond visual elements, as the app also utilizes AI technology to enhance the audio quality of user-generated content. By addressing background noise and other audio imperfections, Popster ensures that the music shared on the platform maintains a professional standard.Furthermore, the "Add a beat" feature, powered by OpenAI, empowers artists to compose custom backdrops for their vocal recordings. Users can select from a variety of genres and moods, and the AI-generated beats provide a solid foundation for artists to layer their vocals and create unique musical compositions.

Addressing the Challenges of AI-Generated Music

Popster's co-founder, Themis Drakonakis, acknowledges the concerns surrounding AI-generated music and the potential for copyright infringement. To address this, Popster has taken a proactive approach by training its AI models using Mubert's library of royalty-free pre-made tracks, ensuring that the music created on the platform is original and legally compliant."The issue with AI right now is that many people create songs that are trained from original songs, so you don't know who is the original creator, and there's not this concept of creativity," Drakonakis explains. "We believe that if you put AI next to the artist as a creative partner, you can experiment with [different sounds], unlock different ideas, and get your creativity to another level."

Fostering a Vibrant Music Community

Beyond its technological advancements, Popster has also cultivated a thriving community of music enthusiasts and creators. The app's community section allows artists to interact with each other, share their work, and engage in meaningful discussions. This sense of community, combined with Popster's user-friendly features, has contributed to the app's growing popularity, with users spending an average of 1.5 hours on the platform daily.

Popster's Ambitious Growth Trajectory

Popster, founded by Themis Drakonakis and Sotiris Kaniras, is still in its early stages, but its latest innovations have positioned the app for significant growth. With only a few thousand users currently, Popster has already seen nearly 10,000 original songs created on the platform.To further fuel its expansion, Popster has raised 0,000 from the Realize Tech Fund and is in the midst of a pre-seed funding round. This additional capital will enable the team to grow its workforce and enhance the app's video server capabilities. Additionally, Popster has plans to introduce paid features and forge partnerships with music labels, solidifying its position as a comprehensive platform for music creation, sharing, and collaboration.As the music industry continues to evolve, Popster's AI-powered features and collaborative capabilities position it as a trailblazer, empowering artists to push the boundaries of creativity and connect with their audiences in innovative ways. With its user-centric approach and commitment to fostering a vibrant music community, Popster is poised to become a leading force in the ever-changing landscape of music streaming and creation.

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